Who Pays for All Those Illegal Music Downloads?

Music publisher BMG Rights Management could not sue each of the thousands (maybe even millions) of downloaders who infringed the company’s copyrights, so it sued the company that provided the downloads. A jury in DC just ruled that Cox Communications, a regional Internet provider, must pay BMG $25 million for permitting free musical downloads by its subscribers. What really nailed it for the jury was that Cox would cancel the accounts of copyright infringing customers, then promptly reactivate their accounts.

So what happens now? Does Cox go after those customers who are illegally downloading music, or just raise rates for all of its customers?