Money Charged for ***.sucks Really Suck

NetNames, a European brand protection company, has filed a complaint with EU antitrust regulators that Vox Populi, the company behind the controversial new ***.sucks domain names, is charging predatory pricing in an effort to extort money from trademark owners.

Where do we begin? What business would want “.sucks” as the suffix to its website? Unless, of course, it sold lolipops? Or vacuum cleaners?