Clif Bar Files Trademark Infringment Claim against Kill Cliff

Snack company Clif Bar has filed a trademark infringement suit against competitor Kill Cliff, claiming that Kill Cliff launched a line of protein bars that are likely to cause confusion among consumers. When we think about “Cliff,” Cliff Notes comes to mind, but that is another story for another day.

Clif Bar claims that Kill Cliff's protein bars are trading on Clif's reputation. You be the judge.